Green Meridian
Green attitudes don't always lead to green buying.
Green Meridian finds out why not.
Although 40% of women say they are very concerned about the shape of the environment, only 28% of this group purchases predominantly green household cleaners and personal care products.
The most successful green brands will be those best able to convert pro-environment sentiments into pro-environment purchasing.
We can help expand your appeal to concerned mainstream consumers who purchase few green products while equipping you to capture market share in the intense battle for consumers that already buy green.
Learn about our organizing framework, follow our blog, and for further information, contact Jeff Dubin at Green Meridian to discuss how we can help you develop marketing strategies and tactics for your green brand.
Apply These Insights Now
Our syndicated research on green household cleaners and personal care products discusses these 3 insights and more:
Scent of Success
Green products' perceived smell is often their greatest advantage.
Costly Achilles Heel
Green products' key liability is their perceived higher cost relative to non-green products.
Wildcard at Work
Consumers vary greatly in their opinions of green product effectiveness.
Founder Jeff Dubin
Jeff developed the Green Product Adoption Framework™ to strategically assist green marketers in capturing more consumers for their green products.
Jeff applies groundbreaking research to help green marketers bridge the gap between consumers' environmental attitudes and their green purchasing behavior.
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Sustainability in the Mainstream: Moving Green Household Cleaner & Personal Care Products to Center Stage
This syndicated January 2010 research study explores women's purchasing of green household cleaners and personal care products.
It shows marketers how to achieve mainstream market success by effectively leveraging drivers of and confronting barriers to green buying.
"Sustainability in the Mainstream" is based on Green Meridian's fall 2009 quantitative research with 628 women and in-depth interviews with an additional 35 women.