Green Meridian

At least one-third of the mainstream market wants to buy greener household cleaners and personal care products. Let's help them do it.

Green Challenges

Green Meridian bridges the gap between pro-environment attitudes and the anemic green buying of many mainstream consumers, while helping you succeed with those who are already green.
Read about the challenges

Organizing Framework

Green Meridian uses the Green Product Adoption Framework™ to uncover green marketing opportunities with both green and mainstream consumers. Using an organizing framework allows us to provide green marketers with powerful roadmaps rather than just disconnected factoids. Learn about our approach

What We Offer

Green Meridian's syndicated study, "Sustainability in the Mainstream" offers a close look at green household cleaner and personal care product purchasing. In addition, Green Meridian offers a variety of custom consulting services for a diverse array of product categories.
See how we can help

Jeff Dubin

Founder Jeff Dubin

Jeff developed the Green Product Adoption Framework™ to strategically assist green marketers in capturing more consumers for their green products.

Jeff applies groundbreaking research to help green marketers bridge the gap between consumers' environmental attitudes and their green purchasing behavior.

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Study

Sustainability in the Mainstream: Moving Green Household Cleaner & Personal Care Products to Center Stage

This syndicated January 2010 research study explores women's purchasing of green household cleaners and personal care products.

It shows marketers how to achieve mainstream market success by effectively leveraging drivers of and confronting barriers to green buying.

"Sustainability in the Mainstream" is based on Green Meridian's fall 2009 quantitative research with 628 women and in-depth interviews with an additional 35 women.