Green Meridian

Green Meridian offers both syndicated reports and custom consulting to answer your green marketing questions.

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New Syndicated Report

For a more detailed look at Sustainability in the Mainstream view the Table of Contents

Sustainability in the Mainstream

Sustainability in the Mainstream: A Guide to Moving Green Household & Personal Care Products to Center Stage helps manufacturers of green household cleaners and personal care products successfully confront the obstacles that often stand between niche and mass market status.

Based on the findings of a survey with over 600 women, as well as in-depth interviews with an additional 35 women, the study provides invaluable new insights and lays out the steps that marketers of green household cleaners and personal care products can take to expand their customer base with the right:

  • Targeting
  • Messaging
  • Communication channels

The report includes—

  • Demographic and attitudinal descriptions of women at various stages in the Green Product Adoption Process
  • Stated and derived importance of household cleaner and personal care product purchasing decision drivers
  • Level of agreement with attitudinal statements about the environment
  • Importance of various barriers preventing women from purchasing green household cleaners and personal care products
  • Perceptions of green products compared to their non-green counterparts
  • Consumer awareness of various green household cleaner and personal care product brands
  • Preferred sources of information on green products
  • Detailed profile of mainstream women that want to be more green

Sustainability in the Mainstream will be available January 2010. Call author and Green Meridian founder Jeff Dubin to discuss his insights from the study.

Jeff Dubin

Founder Jeff Dubin

Jeff developed the Green Product Adoption Framework™ to strategically assist green marketers in capturing more consumers for their green products.

Jeff applies groundbreaking research to help green marketers bridge the gap between consumers' environmental attitudes and their green purchasing behavior.